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Consultancy

The diverse skills and expertise I have acquired as a journalist, editor, corporate communications manager and businesswoman in Qatar over two decades I now offer through my consultancy services.

The diverse skills and expertise I have acquired as a journalist, editor, corporate communications manager and businesswoman in Qatar over two decades I now offer through my consultancy services.

Editorial Consultancy

Having launched seven magazines – business, lifestyle, entertainment – in the last 12 years in the GCC that have set industry benchmarks, I have a keen understanding of what Qatar and the region lack and what works. I have also put in places processes for new sports, hospitality, construction and culture magazines for publishers in the region over the past year (2016). Through my editorial consultancy service I offer atypical perspectives on the untapped editorial potential in the region. These include:


  • Editorial strategy: Creating a vision and mission for publications with editorial guidelines and process in place

  • Editorial guidance: Providing assistance with conceptualizing, developing a publication (magazine, newsletter, etc.) as well as training teams to take editorial forward

  • Editorial management: Managing editorial of publications as consultant, helping clients pull together a good editorial team

  • Other editorial services: Proofreading, copy-editing and rewriting articles


Content Creation

I help companies tell their stories in clear, concise and powerful terms online, in print, and wherever else their stakeholders may be. I work with a team of accomplished writers, journalists, digital marketing experts and translators for my content creation service. What really inspires my team is the opportunity to take facts and turn them into engaging content – content that transforms skeptics into brand advocates and customers. An extension of this includes creative services – photography, art direction and design. Content development services include:


  • Authority articles: Creating authoritative resources that establish your publication or site as the “go-to” medium on a particular subject.

  • Optimised content:  Showing you how to optimise your existing content and create additional content that addresses the needs of your readers. If in-house resources are low or you are under a time crunch, this content can be created for your magazines, websites, brochures, newsletters, annual reports and press releases.

  • Blog posts: Blog posts are specialised pieces of content designed to engage readers, attract links and make others want to interact with your site and/or brand. If you need help identifying blog topics or writing posts, a host of professional blogging services can be provided for you.

  • Creative services: With my team of photographers, designers and art directors I can create your product from start to finish ensuring a print-ready product is delivered to you. We can also have the collateral printed for you through our print broker.


Cultural Awareness

I was born in Qatar, helped run businesses there and have a close understanding of the native and regional culture. I use these insights and competencies through my business and cultural awareness consultancy service to assist expatriates, investors, and foreign businesses get a sense of the local work and life context. Cultural awareness can be applied to many areas – from learning about Qatar and the region, how to manage a multicultural team, negotiation, cultural diversity, communication, expat relocation and much more.

Business Development

I continue to guide regional and global media; research, investment and analysis firms for emerging markets; as well as advise organisations – big, medium and small – new to the region on external relations and collaborations, connecting them with appropriate partners and opportunities via my business development consultancy service.

Editorial Consultancy

Having launched seven magazines – business, lifestyle, entertainment – in the last 12 years in the GCC that have set industry benchmarks, I have a keen understanding of what Qatar and the region lack and what works. I have also put in places processes for new sports, hospitality, construction and culture magazines for publishers in the region over the past year (2016). Through my editorial consultancy service I offer atypical perspectives on the untapped editorial potential in the region. These include:

  • Editorial strategy: Creating a vision and mission for publications with editorial guidelines and process in place
  • Editorial guidance: Providing assistance with conceptualizing, developing a publication (magazine, newsletter, etc.) as well as training teams to take editorial forward
  • Editorial management: Managing editorial of publications as consultant, helping clients pull together a good editorial team
  • Other editorial services: Proofreading, copy-editing and rewriting articles

Content Creation

I help companies tell their stories in clear, concise and powerful terms online, in print, and wherever else their stakeholders may be. I work with a team of accomplished writers, journalists, digital marketers and translators for my content creation service. What really inspires my team is the opportunity to take facts and turn them into engaging content – content that transforms skeptics into brand advocates and customers. An extension of this includes creative services – photography, art direction and design. Content creation services include:

  • Authority articles: Creating authoritative resources that establish your publication or site as the “go-to” medium on a particular subject.
  • Optimised content:  Showing you how to optimize your existing content and create additional content that addresses the needs of your readers. If in-house resources are low or you are under a time crunch, this content can be created for your magazines, websites, brochures, newsletters, annual reports and press releases.
  • Blog posts: Blog posts are specialised pieces of content designed to engage readers, attract links and make others want to interact with your site and/or brand. If you need help identifying blog topics or writing posts, a host of professional blogging services can be provided for you.
  • Creative services: With my team of photographers, designers and art directors I can create your product from start to finish ensuring a print-ready product is delivered to you. We can also have the collateral printed for you through our print broker.

Cultural Awareness

I was born in Qatar, helped run businesses there and have a close understanding of the native and regional culture. I use these insights and competencies through my business and cultural awareness consultancy service to assist expatriates, investors, and foreign businesses get a sense of the local work and life context.

Business Development

I continue to guide regional and global media; research, investment and analysis firms for emerging markets; as well as advise organisations – big, medium and small – new to the region on external relations and collaborations, connecting them with appropriate partners and opportunities via my business development consultancy service.